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A global tech and data company needed to refresh its sales presentations. The company provides technology that supports clinical trials to pharmaceutical companies.
I worked with the Marketing Director to revamp the presentations. Central to the work was understanding the strategic challenges facing the industry and positioning the company as a market leader. I took a large volume of complicated information, simplified it and created a clear and compelling narrative for customers.
The presentations I created showcased the company’s products and experience. The slides had a clean and contemporary look and high impact imagery to connect emotionally with customers.
The presentations are now regularly used in sales meetings with some of the world’s largest pharmaceutical companies. Subsequently I have created an advertising campaign and produced a research report for the company.